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GoldMoney teams up with Equifax to launch groundbreaking identity verification

London: 17 December 2008 - GoldMoney, one of the world’s foremost dealers in gold and silver bullion to retail investors, has implemented an online identity verification service through leading consumer verification expert, Equifax, to enable US & UK residents to open an account entirely online and transfer funds within 20 minutes.

James Turk, founder of GoldMoney, said: "The signup process combines efficiency with state-of-the-art security and, assuming a customer passes the online verification, they are then able to obtain our bank wire details within a matter of minutes."

Gold and silver bullion is seen as a natural safe haven given the uncertainty in the banking system and the volatility in the stock market. Demand in the past six months has increased dramatically as investors recognise the retained value of gold and its stability relative to other currencies and financial instruments.

"The online account system enables US & UK residents to sign up online and buy gold and silver from the comfort of their home, without paying the high premiums for coins and small bars, assuming they can find any at all," Mr. Turk added.

Traditional verification procedures require a paper trail and can take anything up to a week to complete, which is inefficient in today's market.

"It is tremendously exciting to see the application of our leading-edge identity verification tools outside of the credit and lending market" confirmed Neil Munroe, External Affairs Director, Equifax. "Accessing data on 45 million consumers and 4 million businesses, our Identity Verification Solutions confirm the existence of an identity and confirm that the applicant owns the identity. This is crucial for a business like GoldMoney where they want to be able to facilitate online transactions, but without risk."

GoldMoney customers can open an account for as little as $100 and transfer funds to specially segregated marked accounts and earn interest on their funds prior to placing a specific order for gold or silver. Orders and payments are made through a secure on line system and processed by Gold Money's database servers which record transactions and store currency and metal balances. All customer metals are insured and held in allocated storage in specialised bullion vaults in Zurich and London, and the metals are audited annually and reported to customers.

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Contact:
GoldMoney
Damian Beeley damian.beeley@pelhampr.com

Equifax
Neil Munroe neil.munroe@equifax.com

About GoldMoney

GoldMoney, the inventor of digital gold currency, is combining 21st century technology with the world's oldest money - gold - to make the online purchase of gold and silver safe, convenient and economical. Not only is GoldMoney the fastest growing digital gold currency, it is also the largest. Its regular audits and governance procedures have set the industry standard. These advantages have made GoldMoney a world leader in the buying and selling of gold and silver bullion. Anyone can use GoldMoney to build their savings and secure their wealth by owning pure gold and silver that is insured and stored safely and conveniently for them in a specialised bullion vaults near London, England and Zurich, Switzerland. GoldMoney services can be accessed at GoldMoney.com.

About Equifax

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, employment and income verification and human resources business process outsourcing services, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, HR/payroll services, and much more. We empower individual consumers to manage their personal credit information, protect their identity and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 7,000 people in 15 countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

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